Tuesday, October 8, 2013

Competitive performance of US versus Japanese electronics firms




As argued by Michael Borrus in older article, the different production network strategies of US and Japanese electronics firms in East Asia are likely to have had a causal impact on their global competitive performance. Although it is not possible to make causal inferences about competitive performance at the global level from financial performance at the level of subsidiary operations in Singapore, it is interesting to note that US electronics firms appear to have reported higher profitability performance than Japanese firms, at least in the most recent years for which data are available. As can be seen from Table 7.6, of the seventeen large US and forty-four large Japanese electronics manufacturing firms in Singapore for
which data are available, the US firms registered significantly higher return on sales  and return on assets  performance than Japanese firms did over the three-year period from 1992/3 to 1994/5. Although it is possible that part of this difference may be due to differences in transfer pricing and other international accounting practices of US and Japanese firms, the data are at least not inconsistent with the argument of Borrus at the global level.

The emergence of indigenous electronics firms
As mentioned in the first section, the role of indigenous firms in Singapore’s electronics industry had been negligible until the 1980s. Unlike Taiwan and Hong Kong, Singapore lacked an initial injection of experienced manufacturing entrepreneurs from mainland China during the early years of political independence. Neither did Singapore send large numbers of students to the United States for training in electronics technology as did Taiwan, Hong Kong, and South Korea. The influx of foreign manufacturing investments did provide training and exposure to a large number of Singaporean engineers and technicians, but much of this was in manufacturing process technology, not in product technology know-how, which, by and large, still resided in the corporate headquarters in the United States, Japan, and Europe. It is thus not surprising that the transfer of technological know-how through these manufacturing investments translated first into the development of indigenous firms in the electronics contract manufacturing   and supporting industries, rather than

Foreign investment

Malaysia opened itself to foreign investment soon after gaining independence from Britain in 1957. Under an import substitution policy, tariffs were raised and tax benefits granted to selected industries. Because of the limited domestic market and requirements for taking on local partners, the response of foreign investors was disappointing. With the Investment Incentives Act of 1968 and the Free Trade Zones Act of 1971, Malaysia adopted a formula that had been used elsewhere in the region: to make itself an attractive platform for export-oriented investment through exemptions from various taxes and duties. Electronics was made a “pioneer industry” in 1971. Exporting manufacturers were offered up to ten years of tax exemption, freedom from joint venture requirements, subsidized industrial estates, free trade zones  investment guarantees, and unhindered profit repatriation. FTZ firms were also kept union-free for many years 3 In 1981, government leadership was taken over by the current Prime Minister Mahathir Mohamad. He installed a Japan-style technocracy, emphasizing the development of heavy industry as part of a “Look East” policy aimed at assimilating the lessons of Japan and Korea . In the mid-1980s, a downturn in world prices for the country’s commodity exports, coinciding with a drop in foreign and domestic investment, seriously undermined the new policy. The government responded by easing the restrictions and strengthening the incentives for both foreign and domestic investors. Japanese electronics firms were at the forefront of the subsequent wave of FDI. After approximately ten years of expansion by the Malaysian electronics sector, Asian financial crisis has posed a new challenge to the country’s policymakers. The trading value of the Malaysian Ringgit  was caught in the wake of Thailand’s July 1997 decision to stop defending its currency. From the level of roughly RM 2.5 to the dollar, which had held since 1992, the currency’s value slid steadily to as low as RM 4.7 to the dollar in early 1998. Malaysia’s leadership responded in September 1998 with the unorthodox imposition of capital controls and a fixed exchange rate of RM 3.8 to the dollar. Whereas the capital controls affected the country’s access to loans and portfolio

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